Perhaps the most important aspect of photography is the lighting. Proper lighting creates the mood for your photograph.
How the shadows fall, where the light is coming from, how the sun is shining at your subject's face makes or breaks a good photo.
For example, if you have the sun behind or above you subject, it creates dark shadows which may make your subject look older or have longer or shorter noses. Which in some cases, may not be flattering.
In cases like this where the sun is very bright, you might think you don't need a flash. But in reality, that is exactly when you need to use your flash. When the sun is very bright and creating deep shahows on your subject's face, use the flash to even out the light and remove the shadows.
How the light is positioned in relation to the subject creates a certain mood to your photo.
Try it and see the difference on your photos.
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